Tag Archives: Alt Summit

This Beautiful Life: Alexis Mattox



I met the lovely Alexis Mattox at ALT Summit this past January when I sat in on her panel on launching a product line. I’m thinking of doing the same earlier this year and it was incredibly inspiring to hear from a pro like Alexis. You may have spotted her greeting cards, cake toppers and various stationery products at Anthroplogie or J. Crew.

The coolest part? Alexis manufactures all of her own product via her studio, Alexis Mattox DesignI chatted with Alexis recently on how she got her start as an industrial designer to launching collaborations with major national brands. Meet Alexis everyone!


How did you decide on a career in stationery and design?

I have always loved art since I was a little girl. I would spend hours and hours at my little pink desk in my kitchen drawing and painting and my teachers in school always said I used more than my share of paper during art classes. I should have known then that I would be a designer.

It took me a while to settle on a career, but I have always been a pretty independent person, so the idea of starting my own business really suited me. I love working in all sorts of mediums, but paper has a special place, because you can take something so simple and make it really unique.



This Beautiful Life: Ali Edwards



I had the pleasure of meeting Ali Edwards this past January when I plopped myself down next to her during a lunch at ALT Summit. I was totally intrigued with her career trajectory and how she went from graphic designer to her very own scrapbook line via Ali Edwards Design. I found Ali’s story so incredibly inspiring – not only had she carved out her niche, she made a full-time career out of her creativity. It also made me think about scrapbooking again – something I started after my wedding, but never had a chance to finish.

If you’re thinking of starting a scrapbook to mark the milestone of your kids, to cherish the memories from your wedding or to gift one to your parents – I highly recommend checking out Ali’s story kits to get yourself inspired. Here’s how Ali got her start!


I read that you originally majored in American Studies, what made you want to choose a career in graphic design and go back to school?

With American Studies as my major I had planned to take the LSAT and head to law school. I’ve always loved reading and writing and the interdisciplinary degree (American Literature, American History and American Government) was an awesome fit for me at the time.

After graduating I decided I wasn’t ready to go directly on to law school – I needed a break. I was also in a relationship that was moving forward which also meant moving to a new town. I ended up working for a cellular phone retailer for a bit in the transition and it was definitely in the unhappiness of that situation that I ended up back in school studying graphic design.

The truth of the matter was that in addition to loving reading and writing I was also very visual and loved the visual organization of words and images on a page. On my very first day in my Graphic Design program I knew I was in the right place.



5 Ways to Make Money as a Creative Freelancer


Hello friends!

I’ve just come back from an intense couple days at ALT Summit in Salt Lake City – learning all sorts of new things about blogging, photo styling and monetizing my site and my skills. It was SO inspiring to meet so many creatives (photographers, graphic designers, bloggers, writers, stylists) who were making a living from their work.

If you’re thinking of making a go at freelancing or earning a bit of money on the side from your creative skill, here are five ideas I picked up on at the conference: (more…)

Cute Favour Boxes + Printables


By: Lisa Ng

I met the creative paper mistress – Sarah from Paper Built at ALT Summit earlier this year. Her business card stood out beyond all the ones I received that weekend because hers folded into a little house with her contact info on it. Yes – it was a 3D business card! Coolest. Thing. EVER.


I was instantly fascinated by Sarah’s unique talent and scoped out her etsy store as soon as I got home. Her shop features instantly downloadable printables for birthday parties, photo booth props, party decorations and favour boxes. And here I was just stuffing things into plain old envelopes or cellophane bags. (more…)

This Beautiful Day x Bremenn Clinical



A sponsored post.

By: Lisa Ng

There are days when my regular drugstore products just don’t cut it. I noticed that as the seasons change, my skin can become more demanding – especially during the winter.

I met the fine folks at Bremenn Clinical in their hometown of Salt Lake City, Utah when I attended my first Alt Summit in January. It was perfect timing because the altitude change coupled with my recent long-haul flight from Tokyo to Los Angeles was beginning to wear on my skin. My face would go through an intense period of dryness, followed by a cycle of excessive oil production and then a breakout. I really began to feel self-conscious of how my skin looked.

A face regimen overhaul was in order.

First up, I got rid of all my face wipes that were loaded with alcohol. I am really lazy about taking my make-up off at night that I usually give it a quick wipe and I crash into bed. I switched to a more gentle Micellar water to cleanse my skin and it made a big difference. (more…)

What I Learned at ALT Summit

With my Editor from Sid Lee, Eve Martel

With my Editor from Sid Lee, Eve Martel of Tellement Swell

One of the biggest surprises from attending my very first ALT Summit was finding how collaborative the attendees and speakers really are. People are genuinely trying to help each other and get the real answers to all the social media, traffic and blogging-related questions we all have. The vibe is waaaay less competitive then some of the blogger conferences I have been to in the past.

Also – peeps go ALL OUT on their business cards. We’re talking creative bags containing a DIY contraption. Mine were not all that exciting all of a sudden. But I did appreciate how much effort people put into differentiating themselves and there are some beautiful creative souls out there.

Style blogger Garance Dore delivers the opening keynote

Fashion blogger Garance Dore delivers the opening keynote

I am not lying when I say this is the BEST blogger conference I have ever attended with top tier speakers and attendees. ALT-goers are serious about their work, but a fun and creative bunch to be around. I wouldn’t say it’s for newbie bloggers who are just starting out. All the seminars were more intermediate and high level and I felt that the conference price tag of $600 for two days attracted people who are serious and professional about their work. (more…)